Author(s):
1. Laila Ozolina, University of Latvia, Latvia

Abstract:
Aim of the research is to indicate the advertising creativity performance in combining with agency’s competitiveness. In order to achieve the research aim, qualitative and quantitative methods are used. The competition environment of advertising agencies sector is researched. The factors influencing competitiveness are pointed out.

Key words:
advertising agencies, competitiveness, competitive factor, creativity

Date of abstract submission:
20.01.2014.

Conference:
REDETE 2014 - Researching Economic Development and Entrepreneurship in Transition Economies